Understanding
Understanding the Concept of a Brand and the Importance of Branding
1. Understanding the Importance of Branding
- What is Branding? Go to article
- Why is brading so important? Go to article.
- Brand equity. Go to article
2. Dive deeper into the world of Branding
- Brand identity
- Brand image
- Brand positioning
- Ethical branding
- Personal branding
- Employer branding
- Top branding books
- Explore our case studies
- Additional resources
Context Analysis
3. Understanding Your Environment
- Define your market
- Analyse the competition
- Identify the brand's stakeholders
- Identify opportunities and threats in the market
- Identify opportunities and threats in society
4. Understand your organisation
- List your internal capabilities
- Analyse your strengths and weaknesses
5. Understand your customers
- Define the different market segments
- Define your target consumers
- Create buying personas to visualise your target customers and better identify their needs.